Recognise your skills
Hands-on care, communication, reliability and understanding people’s needs are valuable strengths. Your work deserves respect and your ambitions deserve to be heard.
PSWs, healthcare aides & nursing assistants
The women who care deserve opportunity too.
Personal support workers, healthcare aides, certified nursing assistants (CNAs), home support workers and caregivers bring essential skills, experience and compassion. Our vision includes you, whether you want to build confidence, grow your network or explore a business of your own.
Explore your own enterprise
Consider home support, companionship, respite or another care-related business suited to your qualifications. We aim to help women work through business planning, pricing, costs and routes to customers.
Build a responsible foundation
Prepare for financing and connect with mentors. Identify the training, insurance, staffing and regulatory requirements relevant to your service. Job titles and permitted duties vary by location.
Your experience matters.
You do not need to be a doctor, executive or property owner to have entrepreneurial potential. We want women delivering everyday care to have a fair opportunity to develop their own plans.
Explore ways to get involved